Cypress Realty Inc. Joins Real Living

04/01/2010

Former GMAC Real Estate Broker knows real estate is changing; that’s why Cypress Realty, Inc. is changing, too. Real Living Cypress Realty continues unparalleled service to Lee and Collier County.

Fort Myers, Florida – Cypress Realty, Inc. announced today that it is becoming Real Living Cypress Realty Inc, a member of the fastest growing real estate network in the United States in order to offer even more services to Lee and Collier county home buyers and sellers. Real Living, an award-winning brand with 10,000 agents operating across the country, is positioned for the future because of its fresh brand, its rich suite of online tools for consumers and agents, and its ongoing commitment to invest in the services essential for success in this changing real estate climate.

“With our history of customer service through the Premier Service program, and our skilled and dedicated agents, Real Living was a perfect fit.” Bob Wade said.

Today’s announcement came as a result of a merger between GMAC Real Estate and Real Living on November 11, 2009. At that time, brokers were given the option of rebranding with Real Living or moving to another franchise. The merger was set in motion after Brookfield Residential Property Services (Brookfield RPS), which owns GMAC Real Estate, acquired Real Living Network Services, and merged the two organizations under the Real Living banner.

“We are very excited to have Cypress Realty Inc join us,” said Harley E. Rouda, Jr, President of Real Living. “They are an outstanding organization with a strong local presence. Their excellent customer service, impressive commitment to community and high level of professionalism makes them an ideal partner. We look forward to working together. “

Wade, who has been in real estate for 40 years, operates offices at 7270-4 College Parkway, Ft Myers, Florida and currently serves the Lee and Collier county areas.

“Look for our new red yard signs and informative, user-friendly Web site, cypressrealty.com, that marks our transition to the next generation of real estate services, ”said Wade. Real estate is changing, and so are we.” In addition, we wanted to be a part of a new fresh approach to the branding of real estate and providing a different customer service experience.

Eighty percent of consumers begin their home search online, according to the National Association of Realtors. Real Living Web sites post virtually all the homes on the market, complete with multiple photos, detailed property information, agent information and much more. Buyers and sellers have the ability to see real time listings, often before anyone else. The industry’s first consumer directed web 2.0 portal, My Real Living, offers consumers an unparalleled ability to share, connect, store and engage in the home buying or selling process.

Real Living listings are also available on national real estate search sites including Google Base, Yahoo! Classifieds, www.Oodle.com and www.Propsmart.com.

For more information, visit Cypress Realty Inc, call (237-275-3321) or e-mail bob@cypressrealty.com

About Real Living
Real Living Cypress Realty Inc, located in Fort Myers, Fl. is part of Real Living, one of the nation’s leading real estate franchisors built on family, innovation and results. Real Living was launched in 2002 and established a name for itself as America’s first, consumer lifestyle brand supported with an innovative bank of online services. Real Living was named one of the best new franchises by Entrepreneur Magazine and winner of the Inman Innovator Award. For more information, visit www.RealLiving.com or www.cypressrealty.com.

About Brookfield Residential Property Services
Brookfield Residential Property Services is a division of Brookfield Asset Management Inc., a global asset manager focused on property, power and infrastructure assets. Brookfield has approximately USD $90 billion of assets under management and is co-listed on the New York and Toronto Stock Exchanges under the symbol BAM and on NYSE Euronext under the symbol BAMA. Brookfield Residential Property Services was named in the 2009 Swanepoel TRENDS Report as the number one real estate trendsetter in 2008. For more information, visit www.brookfieldrps.com